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Content is Key in SEO

Anyone who owns a business is on a constant lookout for the best ways to market and promote their business. There are the usual means of marketing like phone books, newspapers, radio and television. They all have their place, but they are not very targeted. Certain things can be done like getting demographic information to make it a little more targeted. But, these forms of advertising largely depend on their numbers. There is also word of mouth advertising which has its place, and should definitely be pursued. But, when paying for advertising it is best to look for the most targeted advertising possible for the least amount of money. And, the most targeted available currently is by using the Internet and search engine optimization.

One of the main things you need to consider when performing search engine optimization is the actual content of your website. The search engines actually read the content on your site and file it away for later. Then whenever someone searches for a term they will go through what they have read and decide which site best fits for what the searcher needs. The initial content helps the search engine spider figure out a theme of the site or page. So, if the spider determines a certain page on your site mainly deals with car headlamps it will keep that in mind. Then whenever someone searches for car headlamps it will figure out which site is most relevant to that term to place as number one. There are more factors that go into it when determining which site to rank first, but the content is one of the big ones.

It is best to build individual pages around each term that you have determined fits the theme of your site. And, you will want to use your key phrases within the actual content itself. You do not want to use the phrase too much because then the search engine will sense that you are trying too hard to force your word into the content, and it may actually penalize you. It can penalize you by lowering your ranking or not even considering your site in the results at all. A good rule is to use a one to two percent keyword density. So, if your content is 500 words, you can safely use the phrase about five times. By using the term that much you will help the search engine understand the content is related to that word without trying to spam the search engine.

Search engine optimization takes work and patience. And, if you use someone to do it for you it can take an investment as well. But, the targeted traffic you can obtain from using it can be quite valuable. If you set it up correctly, you will have something marketing your business for you all hours of the day with little work on your part. And, you will have traffic that comes to you looking for answers or solutions to immediate problems. That means hungry buyers and more money in your pocket.

Using the big SERP for best SEO

When it comes to getting the very most out of your SEO efforts, you need to make sure that you’re search engine optimizing with the right search engines in mind. This means that you need to cater to the Big Three. What search engines make up this ever-important trio? The answer is Google, Yahoo! and MSN. The following techniques will help you create both a long and short term SEO strategy for success, with the Big Three search engines in mind.

Google is the clear leader among search engines, so this should be your primary focus, however, Yahoo! and MSN do hold a substantial part of the internet using community’s attention, so they should not be ignored. It should be remembered that while Google does get the most traffic, Yahoo! and MSN can provide better results when it comes to certain specific categories of interest. This is why it is so very important that you cater to all three of the major search engines for your SEO and not just Google.

Since ranking is such a lengthy process, it is important that you continuously monitor and improve your site and its keywords with tracking in order to keep ahead of your competitors, and to ensure that your site keeps its high ranks. This requires continuous optimization through growth and updating.

When it comes to the Big Three, the SEO techniques that matter are as follows.


• Whenever you launch a website, submit it to a search engine, or update a site, a spider from one or all three of the big search engines may crawl your site. However, unless you provide that spider with significant keywords for ranking your site, you’ll never actually achieve rankings that are anywhere near where you want them to be, other than your business name itself. Therefore, make sure that when you are building or adding to your website, it has keywords within its text and in its coding to allow the spiders to index and rank in a way that is favorable to you.

• Use keywords that will ensure better rankings. To best complete your SEO, you need to understand that some keywords will provide you with better results than others. However, if these “best” keywords are already being used by quite a high number of other sites, since the market in your industry is competitive, then it is unlikely that the best keywords will ensure the best ranking. The only time that the ideal keywords will ensure the best results for you is if your service or product is extremely unique or new so that the keyword has not already been used extensively throughout the world wide web. In fact, if you are supplying a new product or service, then you will almost certainly receive great search engine ranking, since the Top Three adore fresh new content. In extremely competitive markets, it may take up to six months for you to see the results you want from your desired keywords. In such cases, a pay-per-click campaign may be required.

The reason that the search engines give such preference to websites offering things that are new and unique are as follows:

• It gives them the opportunity to provide something new

• There is less competition against something new or unique, so as long as the website has proper SEO, then great rankings are almost automatic.


• MSN is typically much faster for crawling, indexing, and listing sites. In fact, if you have done your SEO properly, you can achieve a high MSN ranking within a month, even within the most competitive markets. Therefore, while Google may be your long term SEO goal, MSN can provide for you on the short term.


• Though Yahoo! can provide you with a steady traffic flow, actually getting listed can present quite a challenge. While some websites will be crawled as early as a month from their submission, this is a rare occasion, with the standard being closer to three or four months. Once the site is crawled, however, it doesn’t take long for it to be indexed and ranked. As long as your SEO is good, then you may achieve a good rank and see results before Google has even thought about sending a spider your way.

Though there are practically countless search engines out there, it is the Big Three that have you covered for both the short term and the long term for your SEO.

6 easy SEO tips

Search engine optimization (SEO) is probably one of the most consuming, complicated areas of marketing your website, and also the one where the most inaccurate information exists.

Often advice literally years out of date is still treated as gospel with detrimental consequences.

But let’s cut the crap for just a moment and show you 6 easy techniques you can apply today to start getting impressive results like the professionals do.

Bare in mind that this definately isn’t *all* there is no know on the topic (it barely scratches the surface to be honest) but it *will* give you a pretty good start and put you way ahead of 99% of your competitors if you apply just these few concepts to your website.

1) Choose Your Battles

Whilst some keywords have tens of millions of competitors (and searches) every day, others have very few competitors but also very few potential visitors.

You want decent traffic but you also don’t want to have to compete with the real pros out there or you’re going to get slaughtered.

So it’s a balancing act.

Find a keyword research tool you’re happy with (there’s a handy free guide on keyword research at and dig into your niche.

I would suggest if you’re new to SEO that you look for primary keywords with no more than 50,000 competitors and ideally over 100 searches a day.

Once you find a primary keyword you’re happy with dig down further and find other secondary keywords.

So if your primary keyword you opt for is “cheap computers” then your secondary keywords may be “buy cheap computers”, “building cheap computers” and so on.

All your secondary keywords should ideally contain your primary keyword plus one or more additional words that your target audience search for.

You will write at least one article focusing on each of these keyword phrases and link them altogether to create your site. Also, local seo is often the best solution for businesses. If you are Local make sure to click here to get the best Gold Coast SEO company

This ensures that your site is focused, linked correctly and is built around keyword phrases that your target audience are looking for and that you should be able to obtain decent listings for.

2) Choose Your Website Address

Your website address should ideally contain your primary keyword phrase. So in our example above using “cheap computers” then possible domains, if available, could be,, and so on.

Don’t worry about using hyphens but try not to make your domain too long or it will look “spammy” to the search engines and potential visitors and ensure your domain ends with .com ideally, or if not .net.

No other options should be considered.

This domain name you choose is vital because it not only gives you a boost by having your primary keyword in it, but also means that when people link to you they will be virtually forced to include your keywords in their link which, as we’ll see, is another important factor in your ranking.

3) Keep Your Keyword Density Up

Of less importance these days than it once was is the keyword density of the articles on your site. I wouldn’t fret about looking for exact figures as some poorly informed marketers do, just try to include your keywords from time to time.

So an article about buying cheap computers would include the phrase “buying cheap computers” several times. Also consider, if it reads correctly, splitting up your phrases into their individual words and using these in your articles too. So in our example use the words “buying”, “cheap” and “computers” a few times in your article, not necessarily next to each other.

4) Structure Your Pages Correctly

For each of your keyword-focused articles ensure the relevant keywords for that article are present in the page title and your meta tags.

5) Watch Your Internal Linking

Try to avoid links in your site navigation that say generic things like “click here” and “articles” and so on.

Keep them specific and unique and include your keywords. So you wrote an article about “buying cheap computers”? Then the link to it could read something like “Read our guide to buying cheap computers”.

It helps keep your site unique, focuses the search engines on what your article is about and notice how you’ve managed to include your primary keyword phrase “cheap computers”?

A number of links like these down the side of your page will greatly increase the keyword density of your pages.

Oh, and please use text links, not image links.

6) Generate Keyword Dense Incoming Links

Once you’re all set up with the above tactics simply aim to generate a number of links from related, popular sites through the use of article submissions, press releases, link exchanges and so on.

Ensure they include your primary keyword phrase but don’t overdo it.

Just mention your primary keyword once in each of the links pointing to your site.

These links will drive traffic to your site, SEO Gold Coast will also increase your rankings and allow the search engines to find you so you don’t need to submit your site to them.

And that’s all you need to know to begin with. Best of luck!

SEO Basics That You Need To Understand

Understanding SEO basics is vital to ensure that you know how the search engines like Google and Yahoo Search work.

When you know how they work, you’ll be able to get your websites, web 2.0 webpages, and all sorts of articles online ranking high on Google.

One of the first things you need to know is that Google ranks websites based on what they scan through whenever they visit a site.

So, if they see a website that has the word “get rid of pimples today” all over the site, Google will basically try to put that website on the search engines for that specific keyword.

This is to ensure that those who want help or information in this area will see your article, as Google only wants to help people find what they really need.

Of course, even if your site says all of the keywords over and over again, if there aren’t any backlinks generated for the site, you won’t see the site climbing up the rankings. This is called off-page optimization.

You need to make sure that you have other websites linking back to your site. Google only wants to rank high quality, authority level websites that are popular online.

How do you get your site to be popular and authority level in Google’s eye? By having other sites linking back to yours.

This can be done by leaving your URL on other blog networks, leaving your URL on Yahoo Answers, writing articles online and putting your URL at the bottom, along with many other kinds of ways.

In addition, you need to make sure your page is optimized for search engines. This is called on-page optimization. Your web page title, description, and keywords should include your main keywords/key phrases you’re targeting.

Now that you know how it works, start broadening your understanding on the topic of SEO. Continue to learn how to use SEO tactics into your marketing, and don’t be afraid to make mistakes if ever your site doesn’t rank high right away.